WHATFG is a small publishing platform, focussed on perspectives from contemporary men. Founded by Jindy Mann and Al Kennedy.

We believe the cultural and mainstream conversations around men and our experiences feel flat, negative and narrow.

There is so much more to contemporary manhood than is understood through data, research and news stories. There are rich, nuanced experiences and ideas waiting to be expressed by men. A deep well of beauty and emotion beneath what we see externally.

We want to give these stories a place to be heard.